By offering incentives to sign up, customers are more likely to spend the time to enter their information, thus personalizing their shopping experience and increasing the chance of return visits.
Capturing customer information provides you with better insight into your customers purchasing behaviors, helping you understand their wants and needs.
Targeted questions in the customer interview are specific by industry, so pet stores can get details on their customers pets and dive stores can get diver certifications on their divers, and so on.
By eliminating new customer data entry at the Point of Sale while also improving data accuracy at the kiosk from the source, your check out process just got better.